STRATEGI INTERNALISASI GREEN BEHAVIOR BERBASIS PENDIDIKAN PADA GENERASI Z UNTUK TERWUJUDNYA LINGKUNGAN SEHAT BAGI INDONESIA EMAS 2045

Authors

  • Hasna Nadiyah Banafsaj Sudaryono Departemen Manajemen, IPB University
  • Lindawati Kartika Departemen Manajemen, IPB University

DOI:

https://doi.org/10.52353/ama.v15i1.228

Keywords:

Environmental Performance, Green Behavior, Generasi Z, Indonesia Emas 2045, Pendidikan

Abstract

Indonesia is still ranked 101 out of 166 countries in achieving the SDGs. The low achievement of the SDGs is due to environmental problems driven by the low Environmental Performance Index. In addition, Indonesia has a predictable demographic bonus and the potential of Generation Z as an agent of environmental change in creating a healthy environment for Indonesia Emas 2045. Generation Z has good knowledge and interest in preserving the environment, but most of Generation Z has not implemented green behavior. The aims of this study are 1) to identify the factors causing the lack of green behavior implementation in Generation Z, 2) to analyze the role of stakeholders in the internalization of green behavior in Generation Z. 3) Design a strategy for internalizing green behavior in Generation Z. The type of data processed is secondary data with processing data using Fishbone Analysis, Stakeholder Analysis, and Analysis of The House Model. Based on the findings, the lack of green involvement is the main factor influencing the lack of green behavior implementation in Generation Z. In addition, academics as drafters and initiators are the main stakeholders. The Green Behavior Action Calendar Kit (Green-Back) program is a key strategy to internalize green behavior in Generation Z

Author Biography

Hasna Nadiyah Banafsaj Sudaryono, Departemen Manajemen, IPB University

Departemen Manajemen IPB University

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Published

2022-06-02

How to Cite

Sudaryono, H. N. B., & Kartika, L. (2022). STRATEGI INTERNALISASI GREEN BEHAVIOR BERBASIS PENDIDIKAN PADA GENERASI Z UNTUK TERWUJUDNYA LINGKUNGAN SEHAT BAGI INDONESIA EMAS 2045. Among Makarti, 15(1). https://doi.org/10.52353/ama.v15i1.228

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