Rohmatulloh, Farhan, and Novika Candra Astuti. “PENGARUH HEDONIC MOTIVATION, ELECTRONIC WORD OF MOUTH, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULLNESS TERHADAP PURCHASE INTENTION LIVE STREAMING TIKTOK SHOP”. Among Makarti, vol. 17, no. 1, June 2024, pp. 80-97, doi:10.52353/ama.v17i1.629.