PENINGKATAN KEMAMPUAN BERBISNIS DIGITAL BAGI SISWA SMA/MA DI KOTA TASIKMLAYA

Penulis

  • Deasy Lestary Kusnandar Program Studi Manajemen Universitas Siliwangi
  • Vivi Indah Bintari Prodi Manajemen Universitas Siliwangi
  • Dewi Permata Sari Prodi Manajemen Universitas Siliwangi
  • Alfin Nur Fahmi Mufreni Prodi Manajemen Universitas Siliwangi
  • Yuyus Saputra Prodi Bahasa Inggris Universitas Siliwangi

DOI:

https://doi.org/10.52353/abdimakarti.v3i2.691

Kata Kunci:

Community Service-Community Partnership Program, digital business, interest in digital entrepreneurship

Abstrak

Current technological advances cannot be separated from people's lives. Current developments in technology and science also encourage the field of management science to continue to make improvements in terms of productivity, creativity and effectiveness. Digital transformation has changed the business world so much that something called digital business has emerged. Digital business is a type of service business that utilizes sophisticated technology when creating a product or marketing it. The aim to be achieved in this service is to increase SMA/MA students' insight into digital business and make it easier for them to carry out low-fund based businesses that are effective and efficient in accordance with the needs of teenagers and even adults who want to start a business. The methods used in this service activity are socialization/counseling, training, discussions, simulations and application of digital business. With this service activity, the expected result is that SMA/MA students will have an understanding of the importance of entrepreneurship by utilizing technology so that interest in digital entrepreneurship among Madrasah Aliyah students in Tasikmalaya City will increase. This service activity contributes to schools or madrasas in equipping their graduates to have digital business skills so they can produce young digital entrepreneurs.

Biografi Penulis

Deasy Lestary Kusnandar, Program Studi Manajemen Universitas Siliwangi

Program Studi Manajemen, Dosen Lektor

Vivi Indah Bintari, Prodi Manajemen Universitas Siliwangi

Dosen Prodi Manajemen Universitas Siliwangi

Dewi Permata Sari, Prodi Manajemen Universitas Siliwangi

Dosen Prodi Manajemen Universitas Siliwangi

Alfin Nur Fahmi Mufreni, Prodi Manajemen Universitas Siliwangi

Prodi Manajemen Universitas Siliwangi

Yuyus Saputra, Prodi Bahasa Inggris Universitas Siliwangi

Dosen Prodi Bahasa Inggris Universitas Siliwangi

Referensi

D. Lestari, A. Astiana, M. Junita, N. Siti hadijah, S. Amalia Sumiati, and D. Ayu Putri. (2023). Sosialisasi digital marketing: pengabdian masyarakat pada siswa siswi SMK Negeri 5 Samarinda. ABDIMU Jurnal Pengabdian kepada Masyarakat; Ekonomi, Manajemen, Bisnis dan Akuntansi. (Vol. 2, No 1, pp. 53-58).

F. Habrizons, N. Huda, Rasmila, Jemakmun, Megawaty, F. Azhiman. (2023). Pelatihan Digital Marketing Sebagai Strategi Promosi Pada Siswa Smk Negeri 2 Prabumulih. Jurnal Pengabdian Masyarakat Information Technology. (Vol 1, No 1, pp. 9-16)

F. Halim, S. Sherly, D. Lie, S. Supitriyani, and A. Sudirman, “Optimalisasi Digital Entrepreneurship Melalui Pelatihan Digital Marketing bagi Siswa-Siswi SMA Swasta Sultan Agung Pematangsiantar,” Jurnal ABDINUS : Jurnal Pengabdian Nusantara, vol. 7, no. 1, pp. 90–97, Jan. 2023, doi: 10.29407/ja.v7i1.17855.

H. V. Penelitian dan Pengabdian Pada Masyarakat Tahun, U. Muhammadiyah Purwokerto, E. Sarjanti, dan A. Rusman. Seminar Nasional Pengembangan Sumberdaya Menuju Masyarakat Mandiri Berbasis Inovasi Ipteks” Peningkatan Kemampuan Berwirausaha Bagi Siswa Sma Muhammadiyah Boarding School Zam-Zam Cilongok Melalui Penerapan Teknologi Budidaya Ikan Sistem Biofloc. LP2M-Universitas Negeri Makassar, 4 November 2023

J. Apri Emarawati, Y. Sari, E. Malays Sari Sakti, dan E. Suhandono. (2023). Berbisnis Cerdas Di Era Digital Untuk Siswa-Siswi SMK Global Prima Islamic School Bekasi. Jurnal IKRATH-ABDIMAS. (Vol 6, No.2, pp. 135-139).

T. Winarsih dan Y. Dwi Widodo. (2021). Melatih Karakter Kewirausahaan Siswa Smk Melalui Pemasaran Online. Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan (Vol.1, No. 1, pp. 2021).

S. Ayu Fauziah, A. Fahmi Mahendra, M. Alpha Larien, W. Herdiansah, dan A. Amin Effendy. (2021). Sosialisasi Bisnis Digital Pada Siswa-Siswi Smk Techno Media. Jurnal Pengabdian Dharma Masyarakat. (Vol.1, No. 2, pp.140 -144).

S. Darma. (2024). Meningkatkan Minat Wirausaha Digital Bagi Pemuda Dan Remaja Masjid Di Kota Binjai. Jurnal Altifani. (Vol. 2, No.4. pp.312-318).

Y. Aditiya, S. Rahayu, dan S. Rumangkit. (2021). Pelatihan Starup Digital Dan Digital Marketing Bagi Siswa-Siswi Sekolah Menengah Atas (Sma) Negeri 1 Metro 1. Jurnal Pengabdian Masyarakat Madani. (Vol.1, No.2, pp.97-103).

Y. Suhardi, A. Darmawan, Z. Zulkarnaini, E. Azhar, dan M. Pragiwani. (2022). Penyuluhan Untuk Peningkatan Kemampuan Wirausahaan Digital Siswa SMK. PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan. (Vol.2, No.1, pp. 43–48).

Unduhan

Diterbitkan

2024-10-30

Terbitan

Bagian

Articles